I'm just getting around to reading the article. Been busy with stuff. Anyhoo... This is a really good point right here:
"
...The question is, why are you trusting these people’s opinions? Do you know them? Are they knowledgeable about the topic, enough to be able to tell the difference between a good instructor and a bad one?... "
I don't doubt that "ignorant reviewers" are a real phenomenon in the firearm training world, because I
know the same thing happens with restaurant reviews. Ok weird analogy I know, but as a bit of a
Bon Vivant, my humble opinion is that the local restaurant scene, well... sucks. There are only a couple places in town that even come close to "passable", but when you read the online reviews written by folks who drove into "the big city" to the state high school basketball tournament from the double-digit counties (where Pizza Hut is the only game in town) you'd think they had been served a meal by Jamie Oliver.
Then there was the reviewer who complained that her egg roll wasn't warm and had some weird translucent wrapper like they hadn't even fried it. It was a spring roll. She didn't know the difference. *Sigh*
So, yeah, you've got to really read through Internet reviews and key in on the ones that sound like the reviewer may have a modicum of intelligence and discernment. That goes for all products and industries.