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"Cabelas needs your help" survey...?

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omaharj:

--- Quote from: Roper on November 12, 2010, 06:27:54 PM ---100% sure it came from Cabelas?

--- End quote ---
This is the first and most important question.

m0par:

--- Quote from: omaharj on November 13, 2010, 10:42:49 AM ---
--- Quote from: Roper on November 12, 2010, 06:27:54 PM ---100% sure it came from Cabelas?

--- End quote ---
This is the first and most important question.

--- End quote ---

Hoping to get a response from Cabela's on Monday.

Either they REALLY want to know their customers, Minnesota Multiphasic Personality Inventory style, or someone at the survey company is probably pretty proud of himself.

Mudinyeri:
Hmmm ... seems weird to me.  Every now and then I get a Cabela's receipt with a link to a survey on it, but I've never gone to the website to take the survey and see if they get into stuff like this.

m0par:
I received a response today:

"This is indeed a valid Cabela's survey that we have sent out."

No comment on the appropriateness of the questions I asked about...

Rich B:
They're trying to gauge political leanings probably for 2 reasons:
1) It determines the content of their advertising
2) It determines where they advertise


Consider the Dillon catalog:  The content is hot babes and some relatively right-leaning articles.  They understand that most of their customers are right-leaning men.

Cabelas offers a broader range of merchandise than Dillon.  Cabela's is much more than a gun store or fishing store.  Much of their merchandise is for the outdoors enthusiast.  This includes the hunter just as much as the tree-hugging Sierra Club member that hikes in the Pacific Northwest to go birdwatching and do yoga amongst the trees.

They're probably trying to understand who makes up their customer base.  Advertising their boots are the same ones worn by Marines in Afghanistan may not be a good advertisement if they reader doesn't support the war. 

If the majority of respondents doesn't support legalizing marijuana, amnesty for illegal aliens, the war in Afghanistan, etc., advertising on HuffPo or DU wouldn't make sense.  Advertising on Drudge might.

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