The ad photo had a collection of long guns leaning against a wall in a house or apartment and 2 handguns on the floor in front of the long guns. (with a cat in a doorway to the left with its tail up like it was spraying the wall!)
The ad text had language referring to a gun buy back program in Lincoln and telling the readers that he was able and willing to take those 'bad' guns off of their hands to keep them out of the hands of innocent children for a better price that the LPD would offer. He was also willing to take any ammunition off their hands along with the guns...
(as best as I can recall.....)