I'm going with USCCA. Impressed with their plans and what they cover. I love the magazine (which I already have) and the Challenge Coin is pretty cool, too. The big selling point for me was how they approach a self-defense shooting. They make sure you realize that your life will never be the same again, no matter how it turns out. You'll probably go to jail, so they help with bail. You'll need a lawyer right away, so they get one lined up for you. You'll loose your weapon, they help to get it back. Lots of little details that you wouldn't normally think about or realize unless you worked in the criminal justice system yourself. But my best advice is to do your own research and go with whatever you're most comfortable with. Eventually, you'll find one that stands out to you.