A) I realize that parents are going to have a heavier influence on the younger generation than anything we can do as an association. Win over the parents, win over the children.
B) Knowing why we carry every day is more important than knowing that we carry every day. A weapon is just a tool to protect and defend yourself, and if you have no clue how to build a house, what good is a hammer? Focus the effort on teaching the younger generation how to react in an active shooter situation, not just at school (which most school procedures, not all, for handling that is a joke), but also at a gas station, Wal Mart, the mall, movie theater, Starbucks, a concert, the fair, or anywhere else people gather to make a shooting gallery for a disturbed person to enact their evil will. How about a carjacking, robbery, kidnapping, or sexual assault? If you offer self-defense training to help people understand why it's a good idea to carry a gun without actually telling them that they need to carry a gun, they'll likely figure it out on their own and a few of them may even get more involved with gun legislature, procedures, policies, awareness, and everything else that goes with it. We (as a society) see stories on the news about shootings and our immediate reaction to to pass stricter guns laws instead of taking the time to learn how to protect ourselves and understand what to do in those types of situations. Most people I talk to about carrying fail to realize the responsibility that comes with it. They just want to be a badass or have some false piece of mind that they're safe. There's more to it than that. They don't even know what would happen if they had to draw their weapon and (God forbid) have to use it. The more people we can reach with that kind of message, the more people will be interested in being responsibly armed Americans.
Just my 2 cents, which I know ain't worth that much.