I've been using Pro Shot Product's brushes, coated cleaning rods, and patches. They seem to work nicely.
For cleaning and lubrication, I pretty much exclusively use Breakfree products: Foaming Bore Cleaner, CLP (Cleaner/Lubricant/Protectant) for rust protection (and for easier cleaning), LP (Lubricant and Protectant) for lubrication.
The Breakfree LP seems to lubricate and stay in place much better than the CLP. But, of course, lacks the cleaner.
I've become a huge fan of foaming bore cleaner... Makes cleaning the bore tons faster and I don't have to use the rod nearly as much, lessens the chance of me damaging anything. Oh, and I always use a boreguide.