Items been removed.
I heard about this on my drive into work this morning (disc jockeys on 98.5 were complaining about it, I had to shut them off).
The 5 seconds I listened to this morning, before turning off the radio, makes me think he's hyping this for a payday. From what I remember hearing, he needs it, as I seem to remember he's hired a bodyguard because of a couple of attempts to kill him, and he was out of a job.
Personally, I don't like how it was being advertised, but it's up to him how he does it.